'Phenoman:'Phenoman: Slavimir'
Hero of the Serbian Design Scene
THE UNDISPUTED HERO OF THE SERBIAN DESIGN SCENE IN THE LAST 25 YEARS IS SLAVIMIR STOJANOVIĆ, A DYNAMIC AND SOPHISTICATED ART DIRECTOR RESPONSIBLE FOR RAISING STANDARDS NOT JUST IN HIS NATIVE COUNTRY, BUT IN EASTERN AND CENTRAL EUROPEAN ADVERTISING AS A WHOLE.
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CalendarCalendar like a PortfolioPortfolio
IN and OUT pages
MORE THAN A WALL CALENDAR, A PICTURE BOOK TO KEEP. A FURTHER EXPERIMENTATION OF THE CALENDAR FORM WAS DESIGNED BY AS A PORTFOLIO OF STOJANOVIĆ’S BEST WORKS SHOWCASED ON THE BACK OF THE CALENDAR PAGES.
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STOJANOVIĆ’S IMPACT ON THE EX-YUGOSLAV REGION IS MULTIFOLD. HIS PORTFOLIO WAS, FIRST, A MIRROR TO INTERNATIONAL TRENDS. WITH A FOCUS ON MATURE AND SOPHISTICATED IMAGERY.
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SLAVIMIR STOJANOVIĆ GOT RID OF LOCAL ADVERTISING’S HEAVY COPY AND HARD SELL APPROACH, INHERITED FROM COMMUNIST TIMES. INSTEAD OF REASONING A CONSUMER TO SUBMISSION, HIS ADS HIT HEAVILY ON A SYMBOLIC LEVEL, TRIGGERING A BEAUTY NERVE WITH A PURELY VISUAL COMPOSITION THAT WAS OFTEN BASED ON A PUN OR A PARADOX.
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FetishFetish Book
Beyond Reason
ACCOMPANYING BOOK TO EDITION 2003 FEATURES SELECTIONS FROM STOJANOVIC’S SKETCHBOOK.
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PhenomanPhenoman Exhibition
Public Square Bezistan, Belgrade
LAUNCHINGS OF THE PUBLIKUM CALENDAR TOOK PLACE IN VARIOUS BELGRADE SPACES, REFLECTING THE THEME OF THE MISSION OF EACH EDITION.
Designing the exhibition Phenoman: Slavimir in one of the prominent, unfortunately, neglected Belgrade squares, the author’s aspiration was to revitalize and re-energize the space.
THEY INTENDED TO BRING ART TO PUBLIC SPACES AND SHOW STOJANOVIĆ’S MODERN, WORLD-CLASS WORKS TO, AS WIDE AS POSSIBLE, AUDIENCE. OVER TWO WEEKS, MORE THAN 15,000 BELGRADERS ENJOYED THE EXHIBITION AS WELL AS ANOTHER, MODERN, VERSION OF BEZISTAN SQUARE. PHOTOS: SRDJAN RALIĆ AND MILAN DJAKOV
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