THE UNDISPUTED HERO OF THE SERBIAN DESIGN SCENE IN THE LAST 25 YEARS IS SLAVIMIR STOJANOVIĆ, A DYNAMIC AND SOPHISTICATED ART DIRECTOR RESPONSIBLE FOR RAISING STANDARDS NOT JUST IN HIS NATIVE COUNTRY, BUT IN EASTERN AND CENTRAL EUROPEAN ADVERTISING AS A WHOLE.

MORE THAN A WALL CALENDAR, A PICTURE BOOK TO KEEP. A FURTHER EXPERIMENTATION OF THE CALENDAR FORM WAS DESIGNED BY AS A PORTFOLIO OF STOJANOVIĆ’S  BEST WORKS SHOWCASED ON THE BACK OF THE CALENDAR PAGES.

STOJANOVIĆ’S IMPACT ON THE EX-YUGOSLAV REGION IS MULTIFOLD. HIS PORTFOLIO WAS, FIRST, A MIRROR TO INTERNATIONAL TRENDS. WITH A FOCUS ON MATURE AND SOPHISTICATED IMAGERY.

SLAVIMIR STOJANOVIĆ GOT RID OF LOCAL ADVERTISING’S HEAVY COPY AND HARD SELL APPROACH, INHERITED FROM COMMUNIST TIMES. INSTEAD OF REASONING A CONSUMER TO SUBMISSION, HIS ADS HIT HEAVILY ON A SYMBOLIC LEVEL, TRIGGERING A BEAUTY NERVE WITH A PURELY VISUAL COMPOSITION THAT WAS OFTEN BASED ON A PUN OR A PARADOX.

ACCOMPANYING BOOK TO EDITION 2003  FEATURES SELECTIONS FROM STOJANOVIC’S SKETCHBOOK.

LAUNCHINGS OF THE PUBLIKUM CALENDAR TOOK PLACE IN VARIOUS BELGRADE SPACES, REFLECTING THE THEME OF THE MISSION OF EACH EDITION.

Designing the exhibition Phenoman: Slavimir in one of the prominent, unfortunately, neglected Belgrade squares, the author’s aspiration was to revitalize and re-energize the space.

THEY INTENDED TO BRING ART TO PUBLIC SPACES AND SHOW STOJANOVIĆ’S MODERN, WORLD-CLASS WORKS TO, AS WIDE AS POSSIBLE, AUDIENCE. OVER TWO WEEKS, MORE THAN 15,000 BELGRADERS ENJOYED THE EXHIBITION AS WELL AS ANOTHER, MODERN, VERSION OF BEZISTAN SQUARE. PHOTOS: SRDJAN RALIĆ AND MILAN DJAKOV